Why Video Content Is The New Standard
If you have been posting or engaging on social media you can notice a trend .Video content is more compelling than the standard pics posted.The pics are cool sometimes .
If you really want to stand out work on creating compelling video content and here’s why.
1 . Do I Have Your Attention?
Video immediately grabs a potential customer or fan of your brands attention.
It’s engaging, stimulating and people want to click through to find out more.
Everyone one the internet is fighting for you attention.To do what everyone else is doing is to ensure you will get what everyone else gets. Unless you create compelling content and be a Purple Cow.I mean let’s face it when you are scrolling and you hit a video doesn’t it grab you right off? Just based on the visual.
A video marketing study showed that 51% of marketing professionals have listed video as being the source with the most ROI.
The word video being mention in a email subject line gets 13% more open rate.
Youtube has over a billion subscribers.
2. Telling The Story
Nothing tells a story like watching one. People like following the story line.
Keep it short and to the point.Short form content does bittern platforms like Instagram and IGTV. Anywhere from 1 to 2 minutes.Youtube is built for longer form content.
Our video technician sent me a video message instead of a text and it went over better than I thought. It resonated a lot more than him just sending a message.
The part of your brand story that customers and viewers care about the most is how you benefit others.The power of visual story telling can’t be underestimated.
Video testimonies engage the viewer by educating and engaging them.
Video presents 3 major things
*Authenticity
*Philosophy
*Personality
3. The Numbers Don’t Lie
Through our research and reports the numbers and data will preset the truth.
82% of Twitter users consume video content on the microblogging site.
92% of mobile video viewers like to share them with other people.
87% of Internet marketers leverage video content to meet their business goals.
If you are looking to upgrade your video marketing give us a call.When can discuss some strategic options .
For Facebook, Youtube and Instagram.
Phone (702)703-6380
Email:Dave@Fosflavmedia.com
Video :Brand storytelling
Book of The Month-The Four by Scott Galloway
Our book recommendation for September 2020 is The Four.
Learn how the four biggest companies pf this day and age Amazon,Apple,Google and Facebook dominate the web.
How they dominate the ad space
How social influence affects buying decisions
How as a marketer, influencer ,social media consultant ,and anyone one in the digital can benefit form this study.
The Shift In Marketing
The Shift In Marketig Is Real!!!
During this 4 month long pandemic we are currently still in we’ve seen a lot of businesses shut down. some industries are slow to come back. Some jobs may never come back..
One thing that did not shut down was the internet.As a matter of fact the internet use and e-commerce shopping has exploded. Online sales have grown 76% since June .So what does this mean in marketing?Social media marketing ?
Your online presence and marketing now is looked at even more. A lot of brick and mortar stores have completely went on line. Retaining just a minimal staff just enough to process and ship orders.
So if you haven’t did an audit or upgrade of your marketing for your product or service you will find yourself in even more of losing competitive position.
My church that I do all our social media marketing for has primarily took the show online.
Now online has become our primary place of visibility. As with a lot of churches.But some were caught behind times and couldn’t pivot or adapt when the Corona virus shutdown kicked in. Many were left struggling to get a plan together real quick.
The shift in marketing is going forward. Consumers and customers are looking for your presence to be stronger.
Don’t get caught lacking in your marketing .Step your game up.
The Shift in marketing is real.
Book a free initial social media marketing analysis and consultation.
Via phone call (702)703-6380 or Zoom
Click the link below for available time slots .
https://app.acuityscheduling.com/schedule.php?owner=13540890