Have you heard of Merticool Social media managing software? We love it

Merticool is a social media managing software that we came across and love.

It’s very customizable .You can track data from Facebook,Instagram,Youtube, Twitter,Tik-Tok ,Linkedin.

You can create monthly reports for your clients ,with brand colors and graphs.

Track and analyze data from your website,google business page and more.They have different plans based on your needs.

For social media managers who want the ease and simplicity of data crunching this is for you.

Plan and optimize your social media strategy with real time data .

Try it out here : https://my.mtr.cool/XKTJFV

Engagment vs Impressions vs Reach ???

Confused about what engagements ,impressions and reach mean from a social media data stand point? Article here

Intro To Instagram Stories Marketing

Instagram Stories has become the hottest platform to market your product or service. For those that have been in the game already probably know this. Instagram Stories is a way to give your audience quick bites size pieces of content or information. Stories seem to have more engagement than regular posts. People feel it’s easier to just hit the stories and get updates than actually visit your page or post. Just think about how you engage with content. Especially since the stories tab is placed at the top of the Instagram page. The feed is right there and you can easily hit it.

• Creating stories content

  There are serval apps for creating Instagram stories content. Instagram has its own. Which is pretty good and decent. But you want to make your stories stand out and be above average by exploring other stories apps. Apps for creating Instagram Stories

• Posting

  You can post your stories as much as you like. They expire in 24hrs which makes it good so it doesn’t clog up your feed. They range in 15 secs clips. so can create something that is 15 secs long or longer it will just be broken up in the 15 secs clips .for instance a 60-sec clip will be broken into 4- 15 secs clips.

• Reshare your posts as Stories

  You can also share your posts as stories. Try this out and see if your stories get more engagement than the post . You can also share other content from other people's posts that’s related to your brand or service. This is a way to have other people’s content resonate with your audience. The story will lead them back to the original content source too.

  Analytics

• The next thing is you will wasn’t to track your content and see how it’s performing. Which got the most engagement, likes, clicks, etc. You can do this by looking at insights within stories. This way you can know what is working and what is not so effective. With this data, you can keep refining and trying different strategies.

Corporate video for U.P.S Saftey Committe

This is a corporate saftey video we done for U.P.S

Sustaining Value In The Market Place

Rapper 50 Cent once said “If you can’t maintain value in the market place you get the market rate”

Basically, if you cant keep your value up in your industry or space you can’t command a premium rate.If you have been watching Amazon’s stock price over the years it has dramatically gone up.

Currently, it is at 3,139.86

▼54.64 (1.71%)

Low 1676.61 on Mar 12, 2020 .

Now, what makes their stock and shareholders’ value keep going up? they keep adding product s and services to increase customer loyalty and use of their website. It is a highly competitive world we live in as far as business goes. There is an abundance of choices. Anyone can start a business but sustained value is a different thing. The questions you must ask is

1) Do I give people a reason to keep coming back?

2) Am I updating my value and offers?

3)What differentiates our company from others in the market?

I like Amazon’s slogan “Everyday Is Day One”.

Never get complacent with your marketing and thinking people will just come back automatically.

Amazon is always looking for a way to wow its customers . That’s what made them acquire Zappos 2009.

Jeff Bezos realized that Zappos was more obsessed with their customers than Amazon was at the time. They saw them as a viable competitor and a company that stood for what they stood for

Look at McDonald’s they have a sign that says “Over A Billion Served”. Yet they still run commercials and update their menu and offers. Look how many burger joints have come since McDonald’s first started.

You have to wonder how to they keep their market share and value?

You have to be innovative and ahead of the curve.

Don’t focus on where things are currently, focus on where they are going with regards to your marketing.

Your market rate will grow only when your value grows. Then you will be in more of a position to command a premium rate in the marketplace.

The market value represents the value of a company according to the stock market. It is the price an asset would get in the marketplace. In the context of companies, market value is equal to market capitalization.

Why Video Content Is The New Standard

If you have been posting or engaging on social media you can notice a trend .Video content is more compelling than the standard pics posted.The pics are cool sometimes .

If you really want to stand out work on creating compelling video content and here’s why.

1 . Do I Have Your Attention?

Video immediately grabs a potential customer or fan of your brands attention.

It’s engaging, stimulating and people want to click through to find out more.

Everyone one the internet is fighting for you attention.To do what everyone else is doing is to ensure you will get what everyone else gets. Unless you create compelling content and be a Purple Cow.I mean let’s face it when you are scrolling and you hit a video doesn’t it grab you right off? Just based on the visual.

A video marketing study showed that 51% of marketing professionals have listed video as being the source with the most ROI.

The word video being mention in a email subject line gets 13% more open rate.

Youtube has over a billion subscribers.

2. Telling The Story

Nothing tells a story like watching one. People like following the story line.

Keep it short and to the point.Short form content does bittern platforms like Instagram and IGTV. Anywhere from 1 to 2 minutes.Youtube is built for longer form content.

Our video technician sent me a video message instead of a text and it went over better than I thought. It resonated a lot more than him just sending a message.

The part of your brand story that customers and viewers care about the most is how you benefit others.The power of visual story telling can’t be underestimated.

Video testimonies engage the viewer by educating and engaging them.

Video presents 3 major things

*Authenticity

*Philosophy

*Personality

3. The Numbers Don’t Lie

Through our research and reports the numbers and data will preset the truth.

• 82% of Twitter users consume video content on the microblogging site.

• 92% of mobile video viewers like to share them with other people.

• 87% of Internet marketers leverage video content to meet their business goals.

If you are looking to upgrade your video marketing give us a call.When can discuss some strategic options .

For Facebook, Youtube and Instagram.

Phone (702)703-6380

Email:Dave@Fosflavmedia.com

Video :Brand storytelling

10 Compelling Reasons Why You Need Facebook Content

If you’ve ever came across a good piece of engaging content on a Facebook personal or business page it made you want to like, subscribe,share or find outa little more about the person or business didn’t it?

I know it has for me.You see anyone can post on Facebook now a days but to make a great piece of content is another thing. Your content should resonate with your core audience.

So as we dive into this first let differentiate between your personal and business Facebook pages.

To position your product, service or offering it should be behind an actual Facebook business page.This gives it more credibility.

1)There are over 2 billion people on Facebook.You don’t have to go looking for customers.The market already exists.

2)Good content makes people stop the scroll and engage with your post.Also they are more likely to share it if they initially like it.

3)Consistent posting builds momentum.

4)A Facebook business page can be your hub for branded content for your followers.

5) Consistency with posting builds a loyal following.

6)You can achieve exponetial growth with shared posts to their followers.

7)Your content is fuel to your followers. It keeps them going .Thats why they keep coming back to your page.

8)Content establishes your authority and credibility.

9)Validates social proof and social currency.

10)They are more apt to check your page or engage with your new posts when they see a continuous drip of content.

Book of The Month-The Four by Scott Galloway

Our book recommendation for September 2020 is The Four.

• Learn how the four biggest companies pf this day and age Amazon,Apple,Google and Facebook dominate the web.

• How they dominate the ad space

• How social influence affects buying decisions

• How as a marketer, influencer ,social media consultant ,and anyone one in the digital can benefit form this study.

The Shift In Marketing

During this 4 month long pandemic we are currently still in we’ve seen a lot of businesses shut down. some industries are slow to come back. Some jobs may never come back..

One thing that did not shut down was the internet.As a matter of fact the internet use and e-commerce shopping has exploded. Online sales have grown 76% since June .So what does this mean in marketing?Social media marketing ?

Your online presence and marketing now is looked at even more. A lot of brick and mortar stores have completely went on line. Retaining just a minimal staff just enough to process and ship orders.

So if you haven’t did an audit or upgrade of your marketing for your product or service you will find yourself in even more of losing competitive position.

My church that I do all our social media marketing for has primarily took the show online.

Now online has become our primary place of visibility. As with a lot of churches.But some were caught behind times and couldn’t pivot or adapt when the Corona virus shutdown kicked in. Many were left struggling to get a plan together real quick.

The shift in marketing is going forward. Consumers and customers are looking for your presence to be stronger.

Don’t get caught lacking in your marketing .Step your game up.

The Shift in marketing is real.

Book a free initial social media marketing analysis and consultation.

Via phone call (702)703-6380 or Zoom

Click the link below for available time slots .

https://app.acuityscheduling.com/schedule.php?owner=13540890

We welcome Kema Apparel Group to the portfolio

We have now partnered with Kema Apparel Group.An online clothing store for men and women.Selling suits, hats,dress shirts and shoes.We will be managing their Facebook and Instagram accounts.Implementing content and strategies to help them make name for the company in the fashion industry.

You can check them out at Kemaapparel.com

Our App of the month:UnFold

We are loving using Unfold App.Sorry not available for Android users at this time.

This app takes your Instgram,Facebook and Snapchat story game to the next level.Sleek,easy to use. Customization of templates.Innovative designs.

Brand your stories and make them stand out. You can save stories or individual pages.Currently they have about 30 templates.Since anyone can use these.The creative challenge then is to be more creative with your message and story telling.