Intro To Instagram Stories Marketing

Instagram Stories has become the hottest platform to market your product or service. For those that have been in the game already probably know this. Instagram Stories is a way to give your audience quick bites size pieces of content or information. Stories seem to have more engagement than regular posts. People feel it’s easier to just hit the stories and get updates than actually visit your page or post. Just think about how you engage with content. Especially since the stories tab is placed at the top of the Instagram page. The feed is right there and you can easily hit it.

• Creating stories content

  There are serval apps for creating Instagram stories content. Instagram has its own. Which is pretty good and decent. But you want to make your stories stand out and be above average by exploring other stories apps. Apps for creating Instagram Stories

• Posting

  You can post your stories as much as you like. They expire in 24hrs which makes it good so it doesn’t clog up your feed. They range in 15 secs clips. so can create something that is 15 secs long or longer it will just be broken up in the 15 secs clips .for instance a 60-sec clip will be broken into 4- 15 secs clips.

• Reshare your posts as Stories

  You can also share your posts as stories. Try this out and see if your stories get more engagement than the post . You can also share other content from other people's posts that’s related to your brand or service. This is a way to have other people’s content resonate with your audience. The story will lead them back to the original content source too.

  Analytics

• The next thing is you will wasn’t to track your content and see how it’s performing. Which got the most engagement, likes, clicks, etc. You can do this by looking at insights within stories. This way you can know what is working and what is not so effective. With this data, you can keep refining and trying different strategies.

10 Compelling Reasons Why You Need Facebook Content

If you’ve ever came across a good piece of engaging content on a Facebook personal or business page it made you want to like, subscribe,share or find outa little more about the person or business didn’t it?

I know it has for me.You see anyone can post on Facebook now a days but to make a great piece of content is another thing. Your content should resonate with your core audience.

So as we dive into this first let differentiate between your personal and business Facebook pages.

To position your product, service or offering it should be behind an actual Facebook business page.This gives it more credibility.

1)There are over 2 billion people on Facebook.You don’t have to go looking for customers.The market already exists.

2)Good content makes people stop the scroll and engage with your post.Also they are more likely to share it if they initially like it.

3)Consistent posting builds momentum.

4)A Facebook business page can be your hub for branded content for your followers.

5) Consistency with posting builds a loyal following.

6)You can achieve exponetial growth with shared posts to their followers.

7)Your content is fuel to your followers. It keeps them going .Thats why they keep coming back to your page.

8)Content establishes your authority and credibility.

9)Validates social proof and social currency.

10)They are more apt to check your page or engage with your new posts when they see a continuous drip of content.

The Shift In Marketing

During this 4 month long pandemic we are currently still in we’ve seen a lot of businesses shut down. some industries are slow to come back. Some jobs may never come back..

One thing that did not shut down was the internet.As a matter of fact the internet use and e-commerce shopping has exploded. Online sales have grown 76% since June .So what does this mean in marketing?Social media marketing ?

Your online presence and marketing now is looked at even more. A lot of brick and mortar stores have completely went on line. Retaining just a minimal staff just enough to process and ship orders.

So if you haven’t did an audit or upgrade of your marketing for your product or service you will find yourself in even more of losing competitive position.

My church that I do all our social media marketing for has primarily took the show online.

Now online has become our primary place of visibility. As with a lot of churches.But some were caught behind times and couldn’t pivot or adapt when the Corona virus shutdown kicked in. Many were left struggling to get a plan together real quick.

The shift in marketing is going forward. Consumers and customers are looking for your presence to be stronger.

Don’t get caught lacking in your marketing .Step your game up.

The Shift in marketing is real.

Book a free initial social media marketing analysis and consultation.

Via phone call (702)703-6380 or Zoom

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