Intro To Instagram Stories Marketing
Instagram Stories has become the hottest platform to market your product or service. For those that have been in the game already probably know this. Instagram Stories is a way to give your audience quick bites size pieces of content or information. Stories seem to have more engagement than regular posts. People feel it’s easier to just hit the stories and get updates than actually visit your page or post. Just think about how you engage with content. Especially since the stories tab is placed at the top of the Instagram page. The feed is right there and you can easily hit it.
Creating stories content
There are serval apps for creating Instagram stories content. Instagram has its own. Which is pretty good and decent. But you want to make your stories stand out and be above average by exploring other stories apps. Apps for creating Instagram Stories
Posting
You can post your stories as much as you like. They expire in 24hrs which makes it good so it doesn’t clog up your feed. They range in 15 secs clips. so can create something that is 15 secs long or longer it will just be broken up in the 15 secs clips .for instance a 60-sec clip will be broken into 4- 15 secs clips.
Reshare your posts as Stories
You can also share your posts as stories. Try this out and see if your stories get more engagement than the post . You can also share other content from other people's posts that’s related to your brand or service. This is a way to have other people’s content resonate with your audience. The story will lead them back to the original content source too.
Analytics
The next thing is you will wasn’t to track your content and see how it’s performing. Which got the most engagement, likes, clicks, etc. You can do this by looking at insights within stories. This way you can know what is working and what is not so effective. With this data, you can keep refining and trying different strategies.
Why Video Content Is The New Standard
If you have been posting or engaging on social media you can notice a trend .Video content is more compelling than the standard pics posted.The pics are cool sometimes .
If you really want to stand out work on creating compelling video content and here’s why.
1 . Do I Have Your Attention?
Video immediately grabs a potential customer or fan of your brands attention.
It’s engaging, stimulating and people want to click through to find out more.
Everyone one the internet is fighting for you attention.To do what everyone else is doing is to ensure you will get what everyone else gets. Unless you create compelling content and be a Purple Cow.I mean let’s face it when you are scrolling and you hit a video doesn’t it grab you right off? Just based on the visual.
A video marketing study showed that 51% of marketing professionals have listed video as being the source with the most ROI.
The word video being mention in a email subject line gets 13% more open rate.
Youtube has over a billion subscribers.
2. Telling The Story
Nothing tells a story like watching one. People like following the story line.
Keep it short and to the point.Short form content does bittern platforms like Instagram and IGTV. Anywhere from 1 to 2 minutes.Youtube is built for longer form content.
Our video technician sent me a video message instead of a text and it went over better than I thought. It resonated a lot more than him just sending a message.
The part of your brand story that customers and viewers care about the most is how you benefit others.The power of visual story telling can’t be underestimated.
Video testimonies engage the viewer by educating and engaging them.
Video presents 3 major things
*Authenticity
*Philosophy
*Personality
3. The Numbers Don’t Lie
Through our research and reports the numbers and data will preset the truth.
82% of Twitter users consume video content on the microblogging site.
92% of mobile video viewers like to share them with other people.
87% of Internet marketers leverage video content to meet their business goals.
If you are looking to upgrade your video marketing give us a call.When can discuss some strategic options .
For Facebook, Youtube and Instagram.
Phone (702)703-6380
Email:Dave@Fosflavmedia.com
Video :Brand storytelling
Our App of the month:UnFold
We are loving using Unfold App.Sorry not available for Android users at this time.
This app takes your Instgram,Facebook and Snapchat story game to the next level.Sleek,easy to use. Customization of templates.Innovative designs.
Brand your stories and make them stand out. You can save stories or individual pages.Currently they have about 30 templates.Since anyone can use these.The creative challenge then is to be more creative with your message and story telling.
