Sustaining Value In The Market Place

Rapper 50 Cent once said “If you can’t maintain value in the market place you get the market rate”

Basically, if you cant keep your value up in your industry or space you can’t command a premium rate.If you have been watching Amazon’s stock price over the years it has dramatically gone up.

Currently, it is at 3,139.86

▼54.64 (1.71%)

Low 1676.61 on Mar 12, 2020 .

Now, what makes their stock and shareholders’ value keep going up? they keep adding product s and services to increase customer loyalty and use of their website. It is a highly competitive world we live in as far as business goes. There is an abundance of choices. Anyone can start a business but sustained value is a different thing. The questions you must ask is

1) Do I give people a reason to keep coming back?

2) Am I updating my value and offers?

3)What differentiates our company from others in the market?

I like Amazon’s slogan “Everyday Is Day One”.

Never get complacent with your marketing and thinking people will just come back automatically.

Amazon is always looking for a way to wow its customers . That’s what made them acquire Zappos 2009.

Jeff Bezos realized that Zappos was more obsessed with their customers than Amazon was at the time. They saw them as a viable competitor and a company that stood for what they stood for

Look at McDonald’s they have a sign that says “Over A Billion Served”. Yet they still run commercials and update their menu and offers. Look how many burger joints have come since McDonald’s first started.

You have to wonder how to they keep their market share and value?

You have to be innovative and ahead of the curve.

Don’t focus on where things are currently, focus on where they are going with regards to your marketing.

Your market rate will grow only when your value grows. Then you will be in more of a position to command a premium rate in the marketplace.

The market value represents the value of a company according to the stock market. It is the price an asset would get in the marketplace. In the context of companies, market value is equal to market capitalization.