Why Video Content Is The New Standard
If you have been posting or engaging on social media you can notice a trend .Video content is more compelling than the standard pics posted.The pics are cool sometimes .
If you really want to stand out work on creating compelling video content and here’s why.
1 . Do I Have Your Attention?
Video immediately grabs a potential customer or fan of your brands attention.
It’s engaging, stimulating and people want to click through to find out more.
Everyone one the internet is fighting for you attention.To do what everyone else is doing is to ensure you will get what everyone else gets. Unless you create compelling content and be a Purple Cow.I mean let’s face it when you are scrolling and you hit a video doesn’t it grab you right off? Just based on the visual.
A video marketing study showed that 51% of marketing professionals have listed video as being the source with the most ROI.
The word video being mention in a email subject line gets 13% more open rate.
Youtube has over a billion subscribers.
2. Telling The Story
Nothing tells a story like watching one. People like following the story line.
Keep it short and to the point.Short form content does bittern platforms like Instagram and IGTV. Anywhere from 1 to 2 minutes.Youtube is built for longer form content.
Our video technician sent me a video message instead of a text and it went over better than I thought. It resonated a lot more than him just sending a message.
The part of your brand story that customers and viewers care about the most is how you benefit others.The power of visual story telling can’t be underestimated.
Video testimonies engage the viewer by educating and engaging them.
Video presents 3 major things
*Authenticity
*Philosophy
*Personality
3. The Numbers Don’t Lie
Through our research and reports the numbers and data will preset the truth.
82% of Twitter users consume video content on the microblogging site.
92% of mobile video viewers like to share them with other people.
87% of Internet marketers leverage video content to meet their business goals.
If you are looking to upgrade your video marketing give us a call.When can discuss some strategic options .
For Facebook, Youtube and Instagram.
Phone (702)703-6380
Email:Dave@Fosflavmedia.com
Video :Brand storytelling